Safesleepstar^EM Education Mark

What is an education mark?

An education mark is a sign or symbol of a standard for the information that appears with it. It identifies the information as coming from a unique source and distinguishes it from that supplied by other sources. The mark endorses the information that appears with the sign, but not the products that may carry the sign.

Safesleepstar^EM is the first example of an education mark. The concept was developed by Change for our Children Limited who saw an education opportunity for baby care products to carry essential yet neutral information about safe sleep for babies, in a direct and timely way.

Safesleepstar^EM is being made available in New Zealand for manufacturers of infant sleep related products to display on baby beds, mattresses, sheets, blankets or sleep bags so that the essential information that appears with the sign encourages care of babies that aligns with their developmental needs.

Terms and conditions of use

Manufacturers wanting to display the Safesleepstar^EMmust agree to the following terms and conditions:

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Terms and conditions of use

use only on the following infant sleep products: bassinets, cots, mattresses, sheets, blankets, sleep bags

use only where products and associated information are consistent with the international safe sleep recommendations for babies that appear on the mark

use only in accordance with imagery standards for safe sleep for babies (see below)

do not use for financial gain or promote as being an endorsement of your product or company

do not amend any part of the artwork, including wording and imagery

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Imagery standards

Images of sleeping babies used to promote products must show babies:

Imagery standards

Change for our Children Limited may withdraw the right to use the safesleepstarEM education mark if these terms and conditions are breached

Agreement

Agreement

Agreement

I/we have read the terms and conditions above

I/we understand that sole purpose of the SafeSleepstarEM is educational

I/we agree to its respectful use and to abide by the above terms and conditions

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Please enter your company information below and click 'Agree & Submit'. We will be in contact to ensure your product meets the above standards and to send you the safesleepstarEM artwork.

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SafesleepstarEM Education Mark

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Safesleepstar^EM Education Mark